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Benefits |
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When
undertaking a research project, we provide: |
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- Assistance
in identifying the client’s research needs
- A selection
of the best research methods and techniques from the client’s point of view
- The preparation
of a research tool, i.e. a questionnaire in the case of quantitative research,
and a scenario in the case of qualitative research
- A selection
of an adequate sample for quantitative research
- The recruitment
of respondents for qualitative research
- The realization
of outdoor quantitative research through
a nationwide network of professional interviewers
- The realization
of qualitative research in a special lab equipped with audio and video
- The
opportunity to observe the course of FGI research
- Supervision
of the interviewers’ work
- The preparation
of a database and statistical analysis of quantitative data
- An interpretation
of materials gathered through the application of qualitative methods
- The
production of a final report
- The presentation
of results
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| ©Copyright 2003, PBJ - Badania Marketingowe
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