PBJ Market Research
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Benefits
When undertaking a research project, we provide:
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Assistance in identifying the clients research needs
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A selection of the best research methods and techniques from the clients point of view
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The preparation of a research tool, i.e. a questionnaire in the case of quantitative research, and a scenario in the case of qualitative research
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A selection of an adequate sample for quantitative research
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The recruitment of respondents for qualitative research
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The realization of outdoor quantitative research through a nationwide network of professional interviewers
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The realization of qualitative research in a special lab equipped with audio and video
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The opportunity to observe the course of FGI research
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Supervision of the interviewers work
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The preparation of a database and statistical analysis of quantitative data
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An interpretation of materials gathered through the application of qualitative methods
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The production of a final report
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The presentation of results